Help reaching your next customers

Help more people find and choose you.

Maybe your website needs work. Maybe people can’t find you on Google. Maybe you’ve been meaning to email your customers for months. I help you decide what needs attention and get it done. You work directly with me, and the plan fits the business you have.

Working with business owners and teams nationwide.

You’ve got a business to run. This stuff still needs doing.

You don’t need to know which service to ask for. Tell me what’s happening and we’ll find a place to start.

01

Owners doing it themselves

The website, emails, posts, and decisions keep landing back on your desk.

02

Small teams with a lot to do

Someone can do the work, but needs help deciding what to do next.

03

Businesses considering a hire

You need help now and want to understand the work before adding a full-time role.

Does this sound familiar?

The problems are usually pretty concrete.

We look at what’s happening to the people who could become your customers.

One orange cable emerges clearly from a tangle of black cables.
01

People can’t find you

Google, local listings, SEO, referrals, or ads aren’t bringing enough of the right people your way.

02

The website doesn’t help them choose

It’s hard to see what you offer, why it’s worth buying, or what to do next.

03

People reach out and go quiet

Calls, forms, and quote requests need a reply and a useful next step.

04

You can’t tell what’s helping

You have activity and bills, but no clear picture of where customers come from.

When it becomes useful

Does this sound familiar?

  • You need more calls, bookings, or sales and aren’t sure where to start.
  • Your website gets visitors who don’t reach out.
  • Social media gets attention whenever someone has a spare minute.
  • You have customer email addresses but rarely use them.
  • Your providers each have a recommendation and you have to piece it together.
  • You’re spending money and can’t tell whether it’s helping.
  • You want experienced help that fits a small business.

What I look at

Follow the steps your customers take.

  • What you want to change and what the business can handle
  • Who your best customers are and why they buy
  • Your website, Google presence, SEO, email marketing, social media, and advertising
  • What happens after someone calls, fills out a form, or asks for a quote
  • Your budget, tools, team, and time

What you get

A plan and help putting it to work.

An orange path leads directly to an open, welcoming doorway.
  1. 01

    A manageable plan for getting found and chosen

  2. 02

    Clear responsibilities for me, your team, and your existing providers

  3. 03

    Website changes, emails, posts, ads, or follow-up improvements where needed

  4. 04

    A regular time to review what’s happening and decide what comes next

  5. 05

    Hands-on help with the work we agree on

Talk it through. Then get started.

We look at what’s happening, choose the next steps, and make sure the work fits your team, time, and budget.

01

Talk it through

We look at what you want to change and what’s happening now.

02

Keep it manageable

The plan fits the money, people, and time you have.

03

Fix what’s getting missed

We look at your website, offers, search presence, and follow-up before adding more work.

04

Keep at it

We make changes, check the results, and decide what deserves attention next.

What working together looks like

You work directly with me.

An orange metal pathway connects three separate stone platforms.

You work directly with me to decide what matters and what to do next. I can complete agreed work, help your employee, or coordinate with people you already use.

Ongoing work is on a monthly retainer. We agree on the responsibilities and fee before starting. A plan or marketing audit can be our first step if you’re unsure where the problem is.

Relevant experience

I’ve built websites, worked with growing businesses, led teams, and coordinated outside providers. I understand that you still have customers, staff, and the rest of the business to take care of.

Questions worth asking before you start

Are you a marketing consultant or an agency?

You work directly with me, Phil Carpenter. I offer small business marketing consulting and hands-on help. We agree on the work your business needs and I stay involved in doing it.

Can you work with our employee or existing providers?

Yes. I can help them with priorities, decisions, and feedback, and keep everyone working from the same plan.

Can you help with lead generation?

Yes. Lead generation means helping potential customers reach out. We’ll look at how they find you, what your website and offers tell them, and what happens after they call or ask for a quote.

What if we don’t know what help we need?

That’s okay. Tell me what’s going on. We’ll talk about what you’ve tried, what you want to change, and whether I can help.

Start with the real business problem

You don’t need to know what to ask for.

Tell me what’s happening, what you’ve tried, and what you want to change. We’ll talk it through and see whether I can help.

Start a conversation →

Help that stays with you

Someone who stays
with the work.

I offer focused projects and monthly support for businesses and their teams. I get to know the business, help you decide what to do next, and stay involved in getting it done.

Start here

Bring one real question.

A website that isn’t bringing in calls. Ads you’re unsure about. Customers who aren’t coming back. In an introduction, we’ll talk through the situation and see whether I can help.

If there’s a fit

Agree on the work and fee.

We’ll agree on what needs attention, what I’ll do, how we’ll work together, and the project or monthly fee before we start. Ad spend and outside costs are discussed separately.

As we work together

Get it done. See what happens.

We make the first changes, check whether they help, and adjust. I can do the work, help your team, or coordinate with people you already use.

Tell me what’s going on

No preparation needed. The first call is a conversation about your business and whether working together makes sense.

Direct to Phil

What’s on your mind?

Send me a message here. I’ll reply by email.

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From Phil Carpenter · Free, every week

One useful idea
each week.

The Hidden Lever Weekly Brief. Free, from Phil.

Simple ideas for helping people find your business, choose you, and come back. I’ll explain who each idea might help and how to give it a try.

A taste of what’s inside

Before you buy more leads, look at the last ten that didn’t buy. What happened after they reached out? If good inquiries are going quiet, your next growth move may be a better follow-up process. I’ll show you what to look for and how to test a change.

Read a sample brief first.

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