Owners making every decision
Your team needs direction, and each question lands on your desk.
Book a callOngoing help for your team
Keep the work moving.
You have people working on the website, ads, emails, or social media. You still have to connect the pieces and make the decisions. I can take on that work with you: set priorities, help the team, coordinate outside providers, and check what’s bringing in customers.
Working with business owners and teams nationwide.
01 Who it is for
When the work keeps coming back to you.
This can help when you have staff or outside providers doing the work and need someone to keep it all moving.
Teams with more to coordinate
New locations, people, promotions, or tools have made the work harder to keep track of.
Businesses considering a full-time hire
You want to understand the responsibilities and workload before hiring.
What I can take on
Someone keeping track of the whole job.
We agree on the responsibilities your business needs me to handle.
Decide what comes next
Set priorities, make a workable plan, and check it against the budget.
Explain the results
Review the numbers and explain what they tell us about calls, bookings, and sales.
Help the team and providers
Give people direction, useful feedback, and decisions when they need them.
Keep track of the work
Make sure jobs have someone responsible, a date, and follow-through.
When it becomes useful
Does this sound familiar?
- People are working hard on different priorities.
- Meetings end with updates but few decisions.
- The budget has grown without a clear reason for each cost.
- Reports show clicks and views without explaining what to do next.
- Important jobs fall between the website, ads, sales, and daily operations.
What I look at
Follow the steps your customers take.
- What the business needs and what should happen this month or quarter
- Who does what and where people need help
- What outside providers are doing, what they cost, and whether work overlaps
- The budget, tools, meetings, and reports
- What happens from the first inquiry through the sale and customer experience
02 What comes out of the work
What you get
A plan and help putting it to work.
- 01
One plan the team and providers can work from
- 02
Help with decisions, feedback, and follow-through
- 03
Recommendations for where to spend or save
- 04
Reports that explain what happened and what to try next
- 05
Hands-on help when a job needs someone to connect the pieces
03 How I work
Talk it through. Then get started.
We look at what’s happening, choose the next steps, and make sure the work fits your team, time, and budget.
Agree on what matters
We decide what you need from the work and how decisions will get made.
Put the plan in one place
Everyone can see the priorities, responsibilities, budget, and next steps.
Help the people doing it
I give the team and providers direction, feedback, and help when they get stuck.
Check and adjust
We review the work and the results, then make the next decisions.
What working together looks like
You work directly with me.
I stay involved on a monthly retainer. We agree on my responsibilities, availability, and the decisions I’ll help make before starting.
The work depends on what you need. It may include team meetings, feedback on campaigns, website changes, reporting, provider coordination, or preparation for a future hire. You work directly with me throughout.
Relevant experience
I lead marketing across seven RollHouse locations and have led teams, coordinated outside providers, built websites, and helped owners put customer acquisition plans to work.
04 Common questions
Questions worth asking before you start
Is this the same as a fractional CMO?
Yes, fractional CMO is a common name for this role. It means experienced marketing help on an ongoing basis without hiring a full-time chief marketing officer. We agree on what your business needs me to take on.
Will you replace our team or agency?
Usually the work is with the people you already have. I help them decide what comes next, make decisions, and stay coordinated.
How involved will you be?
We agree on the responsibilities, meetings, and availability before starting. I stay involved in the work throughout the monthly retainer.
Can you help us prepare for a full-time hire?
Yes. We can clarify the job, the skills needed, and what that person will take responsibility for.
Start with the real business problem
You don’t need to know what to ask for.
Tell me what’s happening, what you’ve tried, and what you want to change. We’ll talk it through and see whether I can help.
Start a conversation →Help that stays with you
Someone who stays
with the work.
I offer focused projects and monthly support for businesses and their teams. I get to know the business, help you decide what to do next, and stay involved in getting it done.
Bring one real question.
A website that isn’t bringing in calls. Ads you’re unsure about. Customers who aren’t coming back. In an introduction, we’ll talk through the situation and see whether I can help.
Agree on the work and fee.
We’ll agree on what needs attention, what I’ll do, how we’ll work together, and the project or monthly fee before we start. Ad spend and outside costs are discussed separately.
Get it done. See what happens.
We make the first changes, check whether they help, and adjust. I can do the work, help your team, or coordinate with people you already use.
No preparation needed. The first call is a conversation about your business and whether working together makes sense.