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The Weekly CMO Strategy Brief · Phil Carpenter

Where good leads go quiet.

Before you spend more money getting people to reach out, look at what happened to the last ten who did.

Pull up ten recent inquiries that didn’t turn into customers. Emails, quote requests, missed calls, whatever you have. You’re looking for the point where the conversation stopped.

Check what actually happened.

Some people were never a fit. Others may have chosen someone else. But if you find good inquiries sitting without a reply or a next step, you’ve found something you can work on with the demand you already have.

Try one change this week.

Pick the most common gap. Give one person responsibility for it and agree on a simple response process. For example: every qualified quote request gets a personal response by the next business day, with an answer and a clear next step.

Review the next ten comparable inquiries. Track how many become real conversations and how many buy. Ten is a useful starting point for spotting a problem, not enough to prove a lasting improvement. Keep watching as more come through.

When this is useful.

This check is worth doing when you already receive relevant inquiries. If hardly anyone knows your business exists, start with how you’ll reach the right people.

If you’re unsure where your own customers are getting stuck, bring that to a conversation.

Talk it through with Phil

The Weekly CMO Strategy Brief · Free

What would a CMO notice about your business?

A missed follow-up. An offer that’s hard to buy. A better use of the budget you already have. Every week, I unpack a growth opportunity and show you how to put it to work.

Written for business owners. Practical enough to use this week.

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From Phil Carpenter · Free, every week

The Weekly CMO
Strategy Brief.

Find the growth opportunities hiding in your business.

Each brief breaks down one marketing move, the businesses it fits, and how to try it. More useful inquiries. Better follow-up. A clearer reason for customers to choose you.

A taste of what’s inside

Before you buy more leads, look at the last ten that didn’t buy. What happened after they reached out? If good inquiries are going quiet, your next growth move may be a better follow-up process. I’ll show you what to look for and how to test a change.

Read a sample brief first.

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