Helping people decide and do
Helping owners make a plan, choose what comes first, and get the team working on it.
Book a callThe person behind Hidden Lever
Meet Phil Carpenter
I’m Phil Carpenter. For 15+ years, I’ve helped businesses bring in customers, built websites, led teams, and worked alongside owners. I’ve run an agency and now lead marketing for RollHouse. Through Hidden Lever, I help small businesses figure out what needs attention and do the work.
Connect with Phil on LinkedIn ↗01 Inside the work
The work has to fit the business.
I serve as Chief Marketing Officer for RollHouse Entertainment, working across seven locations. Through Hidden Lever, I also help businesses including VQ Volunteer Strategies and On Mission Resources with websites, search visibility, and content.
Sometimes people aren’t finding you. Sometimes the website makes it hard to choose or book. Sometimes a good inquiry sits without a reply. I look at what happens from the first time someone hears about the business through buying and coming back.
As your marketing consultant, I help you decide what to work on first and stay involved in getting it done. I’m based in Lorain County, Ohio, and work with businesses nationwide, including Fort Collins, Colorado, and Greater Cleveland and Northeast Ohio.
02 What I’ve worked on
Someone who stays involved after the meeting.
I’ve done the planning and the day-to-day work. That helps me understand what your team needs and what a customer actually experiences.
Helping multiple locations
Giving each location help with local search, promotions, inquiries, and its own community.
Bringing in customers
Looking at how people find you, why they choose you, what makes them buy, and what brings them back.
Websites and useful numbers
Making websites easier to understand and use, and checking what turns visits into calls, bookings, and sales.
Keeping the work moving
Keeping track of jobs, budgets, responsibilities, and results so the work gets done.
Helping teams and outside providers
Working with employees, agencies, freelancers, and specialists so everyone knows what needs to happen next.
03 How I approach the work
Start with what’s happening
You should know what we’re doing and why.
Start with the truth
Listen to you and your team, look at what customers see, and check the information available.
Explain the next step
Be clear about what I recommend, why it matters, who will do it, and how we’ll check the result.
Fit the time and budget
Choose work your business can afford and your team can carry out.
Stay involved
Help when the work gets stuck, see what happens, and adjust the plan as we learn.
Working together
You work directly with me.
I’ll get to know your business, explain what I think needs attention, and help do the work. That could mean fixing the website, planning emails, helping your team, or deciding an idea can wait.
We agree on the work and monthly fee before we start. Then we keep talking, check the results, and decide what comes next.
Start with the real business problem
Tell me where the business feels stuck.
Tell me what’s happening and what you’d like to change. That’s enough to start.
Start a conversation →