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Five ways to get
your marketing moving.

Start with a focused project or get ongoing help. You work directly with Phil Carpenter. We agree on the work, timing and fee before we start.

Talk through a package
All starting prices are in USD. Organization size, number of locations, work volume, complexity and turnaround may affect rates. How pricing works ↓

01 / one-time project

Marketing Clarity

A practical answer to “What should we do next?”

Starting at$500one-time project

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What’s included

  • One 60-minute working session
  • A focused review of your website and up to two existing marketing channels
  • A prioritized 90-day action plan with the next steps and measures to watch
  • One 30-minute handoff and one consolidated revision round

Starting scope: One business, one main offer. Implementation is quoted separately.

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02 / one-time project

Website Conversion

Make one important page easier to understand and act on.

Starting at$1,000one-time project

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What’s included

  • Review one existing landing or service page and its customer journey
  • Improve copy, page structure and calls to action across up to five sections
  • Implement on your existing supported website platform
  • Check mobile presentation, links and the inquiry or booking path
  • One consolidated revision round and a handoff

Starting scope: One page on an existing website. New websites, ecommerce builds, custom integrations and paid assets are quoted separately.

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03 / monthly service

Search Visibility

Help the right people find and understand your business.

Starting at$1,250per month

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What’s included

  • An initial search and website baseline for one website and one location
  • Keyword and search-intent priorities for up to five existing pages
  • On-page improvements to up to two existing pages each month
  • Review and recommendations for one existing Google Business Profile, when applicable
  • A monthly progress summary and one 30-minute check-in

Starting scope: Ongoing improvement of existing pages. New articles, additional locations, major technical repairs and backlink outreach are quoted separately. Search rankings and lead volume are not guaranteed.

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04 / one-time project

Email & Follow-Up

Give interested people a useful next step.

Starting at$1,500one-time project

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What’s included

  • Plan one welcome or inquiry follow-up journey
  • Write and build up to three emails in one existing email platform
  • Set up one straightforward automation for one permission-based audience
  • Test links, timing and the unsubscribe path
  • One consolidated revision round and a handoff

Starting scope: One sequence using your existing platform and audience. Ongoing newsletters, list acquisition, CRM migrations and custom integrations are quoted separately.

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The work we can choose from

A plan. The hands-on work.
The follow-through.

Marketing strategy and audits; positioning and offer messaging; website copy and conversion improvements; SEO and local visibility; email campaigns and straightforward automation; social content planning and production; paid campaign setup and management; customer follow-up; reporting and marketing coordination.

We pick the work that fits your package, goals and budget. Specialist or larger builds are scoped separately.

No guessing about the scope

How pricing works.

Every engagement has an agreed scope, timeline and fee. Project prices are one-time; monthly services recur only under the terms we agree together. Ongoing services do not include every channel or unlimited requests.

Ad spend, software subscriptions, hosting, printing, paid assets and outside specialist costs are separate and require your approval. Additional pages, campaigns, revisions or production are quoted before work begins.

Results depend on the business, market and execution; no specific rankings, leads or revenue are guaranteed.

You don’t need to choose alone

Bring the business problem.
We’ll find a place to start.

The first conversation is directly with me.

Direct to Phil

What’s on your mind?

Send me a message here. I’ll reply by email.

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From Phil Carpenter · Free, every week

One useful idea
each week.

The Hidden Lever Weekly Brief. Free, from Phil.

Simple ideas for helping people find your business, choose you, and come back. I’ll explain who each idea might help and how to give it a try.

A taste of what’s inside

Before you buy more leads, look at the last ten that didn’t buy. What happened after they reached out? If good inquiries are going quiet, your next growth move may be a better follow-up process. I’ll show you what to look for and how to test a change.

Read a sample brief first.

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